LVMH

Based in Paris, LVMH is the world’s premier luxury goods company.

Its activities and major brands include wines and spirits (Moët & Chandon, Hennessy); fashion and leather goods (Louis Vuitton, Christian Dior, Celine, Fendi); perfumes and cosmetics (Parfums Christian Dior, Guerlain); watches and jewellery (Bulgari, Chaumet, Tag Heuer, Hublot, and Tiffany); and selective retailing (Sephora, DFS).

The desirability of LVMH’s brands is supported by heritage, quality, creativity and marketing.

LVMH sells primarily through its own retail stores, which allows it to control price, availability and the customer experience.