CDW is a value-added IT reseller, operating primarily in the US and serving small-to-medium-sized businesses, government departments, and educational and healthcare organisations.

CDW is the largest reseller in a highly fragmented market, giving it both purchasing scale with suppliers as well as the ability to access a wide range of vendors. This makes it an attractive partner for its customers.

Its scale allows CDW’s salesforce to specialise by end market, bringing focus and industry-relevant product expertise.