Nike is the clear market leader in the global footwear and sports apparel industry and has been since the late 80’s, with a clear focus on designing fashionable performance products that serve athletes. It’s ‘swoosh’ is among the most recognisable symbols on the planet. Nike excels across every facet of their business, from product design, manufacturing, logistics and retailing. Their direct-to-consumer sales, through their own stores and online, allows Nike to control the whole customer experience, which helps drive organic growth and also bodes well for margins.
Nike is famous for its TV commercials. We’ve included one below.